Wednesday, July 17, 2019

Why Is Uruguay the First Choice as Outsourcing Destination?

Why Is Uruguay the First Choice as Outsourcing Destination?
All of us know that Uruguay, in South America, is a famous hub for software outsourcing. As the government treats software and related areas as priority sectors, the country hosts around 700 companies which are into software and app development. 
The amazingly growing software sector is one of the reasons that have contributed to the economic growth of Uruguay. You can estimate the financial position of Uruguay even from the Global economic prospects forecasts by World Bank Group. 


This data makes everyone curious to know the reasons behind Uruguay’s growth. No points for guessing; it is an outsourcing destination! 
Read further to know why Uruguay is the most popular outsourcing destination in South America. 

  1. Language

Unlike Asian countries which are also popular outsourcing destinations, the software professionals in Uruguay have a good working knowledge of the English language. 
The knowledge and proficiency of the English language among Uruguayans can be attributed to the education system of Uruguay; English is compulsory from mid-school. 
So, the client does not have to face problems in communicating with the outsourcing service provider located in Uruguay. 
The requirements of the project, along with the terms and conditions, can be conveniently communicated. Moreover, it is easy to understand each other’s perspective if there is no language barrier. 
Obviously, this also means that the professionals from Uruguay do not require any specialized language training to work with their outsourcing partner from the USA and Europe. 
So, for businesses from the countries in which English is the native language, Uruguay is the first choice of an outsourcing destination.       

  1. Time-Zone    

It is crucial to have similar time-zone settings for the service provider and servicer seeker businesses. To collaborate closely, and to hold important meetings, it is vital that the teams from both the ends are available simultaneously. 
Most of the times, it becomes inevitable to interact in real-time with the outsourcing partner. Different time zones pose challenges like delayed communication and poor accessibility of the team in urgency. Poor communication can also be a disaster in the success of an outsourced project. 
Uruguay has the advantage of having a time-zone very similar to that of the USA. The teams at both the ends can be available for work at the same time. 

  1. Education 

Uruguay has an excellent education system. Right from the public schools, Uruguay supports its students by giving them free laptops. The level of literacy in Uruguay is very high!
Uruguay has excellent higher education opportunities too. So, the number of skilled and educated people is high. 
Uruguay gives high-quality technical education facilities to its people. The biggest motivation for its people to choose software for education and career is that Uruguay is the technology leader with software outsourcing promoted by the government. 
When the demand is high, the supply follows! And, hence a large number of people in Uruguay are opting for software and app development careers.    

  1. Cultural Connect 

It is easier for companies from USA and Europe to work with Uruguay. There is a strong cultural connect. Cultural barriers often become a hindrance in the performance of the outsourcing partner. And, it has an impact on the end product. 
The most prominent reason why it is better to have a historical connection with the outsourcing destination is that the developer company can understand user behavior aspects before developing a solution for them. And, the outsourcing partners can engage better with each other when there is a cultural similarity.  

  1. Ease of Travel 

If you want to get high-quality software and app development solutions through long-term outsourcing projects, it becomes essential to engage with the outsourcing destination company by visiting them. 
Outsourcing to Uruguay is easy for the companies in the USA due to the proximity. The travel costs and time are less between the USA and Uruguay when compared to the time and expenses of traveling from the USA to the Asian countries. 
Visiting the premises of your outsourcing destination company helps you keep connected with their team, guide them, and solve their queries face to face. This increases the professional connection with the team. Also, even before you hire them, you can evaluate if they have the necessary resources to meet the needs of your project. 
Many companies keep regular visits to their outsourcing destination partner, to assure timeliness and quality throughout the development process. When you are outsourcing to Uruguay, you can visit your offshore development team conveniently.  

  1. Tax Benefits 

To encourage software exports, Uruguay supports its IT companies by not imposing VAT and corporate income tax on software export. 
Saving on taxes is an added incentive for software companies to export software freely. It also helps in competitive software pricing. No wonder, Uruguay is gathering more and more popularity in software outsourcing.   
If you are also looking for outsourcing destinations for building innovative apps and software, look no further than Uruguay. For the USA, Uruguay is a near-shore destination which never disappoints due to the similarity in language, culture, and time-zones. 
For European countries, Uruguay is the best outsourcing destinations owing to the availability of qualified talent and experience in software and app development sector. Compared to the USA and Europe, app development in Uruguay is cost-effective. 
You want the best for your clients, and only an expert can build the right solutions for you. So, contact us now for outsourcing your next project!    
Author Bio
Jin Markov is a Content Writer with GoodFirms, a research firm in the USA. He has an experience of 6 years and has been writing on software outsourcing. 

Wednesday, July 10, 2019

10 Reasons Its Time To Outsourcing Web Development

It’s one of the first questions any tech startup or growing company asks: do you outsource or use an in-house team for Web or mobile app development? When you’re in the planning stages for that killer idea or service, making the right choice is crucial, and could even mean basic success or failure for your venture. Even if your site or app has been up and running for a while, outsourcing could be the stepping stone to more sales and success.
It’s definitely not a decision you should make without doing your homework. To help you make the best decision for your business, here are ten reasons why it’s time to outsource your Web development.


You’ve got an idea for a Web app or service that will revolutionize an industry. Maybe you’ve built a prototype or proof-of-concept and it’s bringing in some amazing buzz and plenty of funding. Now, you’re ready to release your idea to the masses. Where do you turn next?
Outsourcing to a team of developers could be the answer. You don’t have to jump through hiring and training hoops to bring on multiple full-time employees, which could take months, if not years, if you need specialized tech skills. The outsourced team can take your idea and run with it, and perhaps even suggest the right language, platform, and/or framework to suit your idea. This means a quicker turnaround and faster time to market – you can focus on running the business and marketing the idea, and let the highly skilled and specialized developers do what they do best.


Or perhaps you’re a bit further along on the path. Maybe you’re a lean, mean startup with a shoestring staff. Maybe, after that first round of success, you’ve been so focused on the basic tasks of getting your business up and running that you haven’t had the time or inclination to hire a devoted Web development team for added features or services. Whatever the reason, you have few resources in place to take over the development of your existing app or any additional features that might take it to the next level.

An outsourced team could step in to become that critical foundation you need with little to no transition, training, or downtime. You also gain the freedom to pick and choose a team with the skills and expertise you need without having to rely on a local talent pool or the limitations of available vendors.


If your existing team of professionals lacks a certain skill set or technical knowledge base, integrating an outsourced team can be a quick and cheap solution. You might have a need to branch into mobile development or add a chatbot, or you’re interested in what Python, Django or Javascript could do for your site’s functionality. Selecting a team that offers these particular capabilities can help you broaden your in-house skill diversity without having to add more staff. Additionally, outsourced teams will often be able to quickly hire qualified freelancers to augment their skill set and tailor their services to meet your specific needs.


If your talented in-house development team is stretched thin with existing work or customer requests, supplementing with an outsourced team could take the pressure off and allow them to focus on core products or services. Get those TO-Dos off your whiteboard and into the hands of a team that can turn them around in no time.


One of the top emerging risks for businesses is a shortage of skilled talent, according to Gartner, Inc.’s latest Emerging Risks Survey, If you’re not already feeling the squeeze in your hiring efforts, chances are you will soon. Outsourcing broadens your reach from local to global – you can find top talent all over the world, including the United States’ backyard, Latin America.
In fact, according to the A.T. Kearney Global Services Location Index, which tracks offshore outsourcing globally, five of the top 20 countries for outsourcing are in Latin America. Learn more about outsourcing to Latin America in this post, “8 Reasons to Choose Latin America.” 


Competition these days is also a global affair. Outsourcing companies are competing with others all across the world. When they land a contract, they want to do everything they can to keep it AND to gain your repeat business. As a result, long-standing, dependable relationships can form when a remotely located team consistently delivers, a mutually beneficial situation for both parties. Outsourcing partnerships can form that last years or even decades, an important benefit if you want the reliability of a trusted vendor consistently ready to meet your needs now and in the future.


You needed to get that new app launched, like, yesterday. Do you really have the time to recruit, interview, and hire the five or ten developers it’s going to take to meet your tight deadline? Probably not.
Rather than spending your limited time hiring, onboarding, and training an entirely new team or specialized set of developers, you could hire a team already eager to work on your project, with the necessary skills, experience, and resources to meet your timeframe.


It’s a no-brainer that outsourcing saves money – possibly by up to 30-50% of total costs. Compare the differences between an average full-time employee’s salary + benefits to the going hourly rate of an outsourced developer and you’ll see an obvious cost savings, depending on where the outsourced team is located.

For example, according to the Software Outsourcing Rates for 2018, companies in the United States can save up to $25-30/hour on salary, and an additional $15/hour in benefits, by outsourcing to Latin America.


Disaster planning is something no one likes to think about. But what would happen if a weather event or some other unforeseen circumstance caused your local business office to close or reduced your staff’s productivity for a matter of days, weeks, or even months? The peace of mind you get from knowing substantial work on your critical products and services can continue with a remotely distributed team could be priceless.


More businesses in the United States are attempting to gain customers in global markets like Latin America. Why not outsource to a company already familiar with that market? Having a team in place with a deep understanding of not only your market’s language but also its culture and customs, could give you that competitive edge and ease the challenge of breaking into that market.
If you’re ready to outsource your Web development for any of the reasons above, the developers at Innuy can meet your needs. With expertise in Python, Django, and Javascript, using an Agile project management framework, we’re ready to team up with you on your next Web or mobile app development project.
Call our team of web developers at +1 252 723 5982 or contact us to learn more about our services and all the benefits of choosing us for your next development project.

Wednesday, May 22, 2019

Voice Search is changing SEO Optimization: Prepare your Website

Do you prefer Siri, Alexa, Amazon Echo, Cortana, or using your thumbs to type search queries onto a small mobile keyboard? Because of their convenience, more and more users, especially mobile web users, are taking advantage of voice searches. In fact, Google CEO Sundar Pichai announced that about 20% of Google searches are now voice searches. This number is expected to rapidly climb, so future-proofing your business means optimizing your website for voice searches. You can do this through your website’s content or platform.

On the content side, there are a few easy steps your marketers and writers can take to optimize your existing platform for voice searches.

  1. Many people use voice searches to find local businesses. You need to make sure Google knows where your business is located. Make sure you have an up-to-date address in your Google My Business account. To a lesser extent, also make sure you’re included on Bing Places. “Nearby” and “near me” aren’t useful keywords to add to your content, but an accurate address will ensure you’re getting hits from these searches.

  2. People speak differently than they type, especially when they’re typing with their thumbs. You might type “best pizza NYC” but say “Hey Siri, where’s the best pizza in New York?” As a rule, voice searches:
    1. Are longer
    2. Use natural spoken language
Make sure you are optimizing content for both voice and traditional online searches.

  1. Google likes short answers. Including 29-word snippets into your content makes it very voice friendly. These snippets have the added bonus of being very shareable on social media. In fact, highly shared content on social media does tend to perform better in voice searches even though Google doesn’t factor social media into its search algorithm. What makes a good Twitter post often makes a good voice search answer.

  2. KISS: Keep it Simple Stupid. This (in)famous acronym applies here. The average voice search result was written at a 9th-grade reading level, so leave the Scrabble vocabulary at home and use short, simple sentences.

All of these content changes will help improve your website’s performance in a voice search, but there are technical changes that need to be made as well.

1. Voice searches favor sites that load faster. Voice searches are almost exclusively used on mobile devices. If your site loads quickly (Everything on the screen should be visible in less than one to three seconds, max.), your website will have a huge advantage.

2. Use structured data. Don’t just use HTML to make your website attractive to human users. Use structured data to add invisible information to make your website more attractive to search engine bots.

3. Use HTTPS. The “S” stands for “secure.” Websites that use the HTTPS protocol prevent information being sent between a website and a user from being accessed by third parties. Google has been giving HTTPS websites and ranking boost since 2014, and this applies to voice searches as well.

Voice search is still a relatively new technology, and optimizing for it is not yet standard practice. That means businesses who optimize for voice search have access to a less crowded field.

At Innuy, we have experienced developers that can take your mobile app and website to the next level. Our team uses the latest modern technologies in mobile like Javascript: ReactJS & Node.js to build robust interactive apps with real-time environments. Call us at +1 252 723 5982 or contact us to learn more!

Monday, May 6, 2019

Agile Methodology: 5 Phases of Mobile App Development

The world has gone mobile, and there’s no going back. Nearly 200 billion apps are downloaded each year, with users engaging with an average of 9 apps each day. With more and more digital content being consumed on smartphones and mobile devices, smart companies are vying to keep pace in the evolving technological world.

The revolution began in 2014, when the number of mobile users surpassed desktop and laptop users. In response, Google’s algorithm began favoring responsive web design and mobile-friendly websites. Utilizing new technology in smartphones, trends like voice search, AI, and mobile apps have exploded onto the market. Now, if your business isn’t mobile-friendly, it’s likely losing at least 50% of potential leads right off the bat -- a statistic which isn’t viable for future success.

Why Develop a Mobile App for your Business?

Apps are now standard for large companies, with businesses like Facebook, Amazon, Barnes & Noble, and Starbucks finding innovative ways to generate sales and engagement through the unique capabilities of mobile apps. Apps allow a business to directly connect to the end-user, even creating push notifications to stay on the front page of a smartphone, and adding gamification like badges and rewards for customers who stay active on their apps.

Smaller local businesses like local news stations, exercise studios, educational programs, job agencies, non-profits, and local event venues are also discovering financial growth through app development. The sheer simplicity and overall “stickiness” of apps makes them desirable for building a brand, pushing out information like new discounts or upcoming events, and generating passive revenue through online sales or in-app microtransactions.

With mobile phones and apps, companies can fit all their services into their customers’ pockets and directly connect with them no matter where they are.

Time Investment and Cost of Mobile App Development

The best way to break down the overall costs of building a mobile app is to look at the overall time investment involved. And the best way to break down the time investment is to look at what’s involved in each phase of mobile app development.

Apps usually have a longer development phase than websites. Depending on the type of app--native, hybrid, or web--the overall time frame has the potential to vary widely. However, a good estimation for a v.1.0 app is around 4-6 months. Let’s take a closer look at what happens during that time frame.

Stages of Mobile App Development

Most mobile app development teams will use an Agile methodology to organize each phase of development. Each phase is slightly different, but overall this framework acts the same in each phase. We begin by having a deep-dive communication about the customer’s needs and vision. During this discussion, we set up agreed upon milestones. Then we move in two-week long “sprints”, during which time we focus heavily on coding and building all that’s been discussed. At that point, we show our current progress, and have another in-depth discussion about how to move forward. Then, we set up new milestones and sprint again. This process allows us to work steadily and efficiently through each phase, but not get too deep before checking that we are still moving in the desired direction.

A complex app with many features may require more time to build than simple apps with a narrow scope.

While every project is different, here is a basic overview of the stages of app development.

1. Discovery Stage - Three Weeks

This fundamental stage is critical for the overall success of the app.

During this stage, you should be formulating the overall concept of your app. As with all marketing campaigns, begin by defining the target audience. Once you know who your app is being designed for, have marketing teams research the target demographic, determining things like:

  • How old is the target demographic?
  • What other current trends are popular with this audience?
  • What kinds of apps do they already use?
  • What are some popular features of those apps?
  • What price point does that demographic typically spend on apps?
  • How will you monetize the app?
  • What marketing technology will your app need? Microtransactions? Gamification? Push notifications? Voice recognition? GPS? Social media integration?
  • Where will you sell your app?
  • How will you promote your app?
  • Is your app competitive in its intended market?
  • What similar apps already exist?

By the time your market research is done, you will ideally know the weaknesses, strengths, threats, and opportunities that will define your strategy and business plan for your mobile app.

2. Planning Stage - One Month

The Planning Stage is commonly more technical and complex than the Discovery Stage. Now that you have a market analysis, you should have an idea of what kinds of features to include, how to configure the app, and whether or not you’ll develop as a native app, a hybrid app, or a progressive web app. You’ll also choose between iOS or Android -- or both.

It’s time for wireframes. Developers will sketch a rough draft of the app layout, including features like a search menu, login screen, social media sharing buttons, profile building options, GPS, voice capabilities, e-commerce and cart features, and more.

3. Development Stage - One to Two Months

Once all the wireframes are drawn and you’ve determined the functionality and features of your app, it’s time for the development team to start building the app.

First, the Graphic Design team will need some time to create icons and buttons to give your app a uniquely branded and visually stunning appearance. This is called the User Interface (UI). The UI is critical for ensuring your app stands out in the market.

Then, developers will begin working on the Front and Back End development in two-week sprints. Then, developers will often pause to show their progress, get approval from the client, and then sprint again.

4. Testing Stage - One to Two Weeks

Your app is almost done, and we know you’re eager to get it on the market! However, it’s important to take some time to check for bugs. During this time, the development team will essentially “use” the app as if they were an end-user. They’ll test logging in, push notifications, navigating the menu -- essentially clicking every link, video, or image there is to click!

Everytime something fishy happens, the developer will add it to the “Bug List.” Then, the team will go back through and fix each bug. After that, they’ll comb through it again one final time, to make sure the functionality is seamless and speedy, providing a great user experience for your first customers.

5. Updates - Ongoing

Ever notice how many apps have a v.2.0 or more? If your goal is a seamlessly perfect mobile app, which never crashes, offers ever-evolving services, and becomes part of your customers’ daily lives -- updates are expected. That’s why popular apps like Facebook, Netflix, and Candy Crush have regular updates on your mobile device.

Once your app has launched, the development team will gather post-launch feedback and create necessary changes. Now, it’s time to launch a great mobile app marketing strategy and see how your app is received by your clients. Updates are often part of a successful app strategy.

Is Your Company Ready for a Mobile App?

If your company is ready to expand into the world of mobile apps, the developers at Innuy are experienced and up to the task! Whether you’re looking for Native or Hybrid technologies, our team specializes in Javascript: ReactJS & Node.js to build robust interactive apps with real-time environments.

Our team specializes in providing affordable web development from Latin America--often costing 30-50% less than developers in the US. Innuy’s developers can serve as your primary mobile app development team or as a supplement to your current team. Call us at +1 252 723 5982 or contact us to learn more today!